Genius Marketing Techniques for Your Property Management Business

marketing techniques

As a small business owner and property manager, proper marketing is essential to your success.

In the age of the Internet and social media, however, marketing is trickier and more confusing than ever. There are endless channels that could connect you to potential tenants, but not all of them are worth your time or money.

Having a strong grasp on small business marketing will significantly increase your exposure, and may enable you to grow your business beyond what you originally thought possible.

It’s important to keep in mind, though, that you can’t do everything. Not all marketing techniques will work for every business. It’s better to do one or two things really well, rather than spreading your marketing strategy too thin.

Below, we’re reviewing the top marketing techniques that could work for your property management business. Read on to learn more!

1. Create a User-Friendly Website

When it comes to successful marketing techniques, the most important tool in your arsenal is a great website. Any prospective tenant who is interested in your property is guaranteed to look you up online. If they like what they see, they’ll continue to engage with you. If they don’t, that’s where the interaction will end.

Consider working with a UX designer to ensure that your website is as user-friendly as possible. Your site should be easy to navigate, and any prospective tenant should be able to find the answer to any question they might have.

2. Utilize Social Media

Modern technology, like apps and social media platforms, are essential for property managers. Even if you don’t think of yourself as a lifestyle brand, it’s important that your audience is exposed to your business through the social media channels that they visit every day.

Keep in mind, that doesn’t mean that you have to be on every social media platform all the time. Look into the most popular platforms — like Twitter, Facebook, Instagram, and Pinterest–and pick one or two. Think about what makes sense for your business, your brand, and how much time you’ll have to commit to it.

3. Be Strategic About Promotions

Offering discounts and deals is a great way to attract attention and new business, but you have to be strategic about it. If you offer too little, people won’t find it worth their time. But if you offer too much, it may hurt your business in the long run.

Take a good look at your financials and come up with a promotion that is beneficial to your audience, and sustainable on your end as well. Deals for new business are an obvious way to go, but also think of how you can reward longtime tenants. Show them that you appreciate their loyalty, and they may reward you by spreading good word of mouth.

Ready to Start Implementing New Marketing Techniques?

Before you begin putting your marketing plan into action, it’s important you define your goals. These will help you identify what marketing techniques are worth your time and money. You can keep evaluating and tweaking until you find the plan that works for you.

Want to learn more about marketing your property? Contact us today!